• Overview

    The Schools’ Enterprise Association is delighted to offer an introductory suite of training seminars designed specifically for enterprise and commercial teams in schools. The course leaders all have a specialist knowledge of the particular subject and how it relates specifically to the unique school environment.

    Many courses will require some pre-work, which will enable the course instructor to support you in making the training relevant to your specific school’s opportunities and potential.

    Courses are all held online, using Zoom Webinar technology.  Your course work will be sent to you a week prior to the course and you will need a working knowledge of the Microsoft Office suite (Word, Excel and Powerpoint) to complete the pre-work.

    Listed below are this year’s courses.  If you have any particular training seminars that you would like to see the SEA develop, please don’t hesitate to email us on [email protected] and we will consider including this in our annual training programme.

TopicOverviewOutcomesDetails
Branding and marketing enterprise in schools How carefully have you considered your school's enterprise/commercial branding and positioning? How well does it sit with your school's brand? Do you know who your target market is? How to reach them? How you might gain meaningful share of voice with your marketing communications?
If you’d like answers to any of the above questions and a view on how best to market your commercial opportunities, you should attend this course.
Your pre-work will be school-specific and enable the course leader to share their insights with you.
- Branding considerations and recommendations
- Working with your school's marketing team
- Marketing and marketing communication planning
- Resource planning
Preparation time: 2 hours
Course duration: 4 hours
Cost: £150 members, £180 non members
Additional £50
Business planning and forecasting This workshop is designed to support you, helping you work through your own planning and budgeting process.
You’ll be given some preparation work ahead of the course and the course leader will then support you as you develop your own business plan and budget to meet your school’s specific requirements.
- Tailored budget in flexible Excel format
- Overview business plan
- Guidance on lettings’ rates
- Identification of school-specific opportunities
Preparation time: 4 hours
Course duration: 4 hours
Cost: £150 members, £180 non members
Additional £50
Contracts and legal mattersAre your contracts up to date? Do they meet the needs of your current lets? Do they provide both you and your customer with adequate protection should the need arise? Do you find your contract cumbersome to navigate? Is it flexible enough for your current needs? Whatever your letting portfolio, you will be reliant on sound contracts and peace of mind that you have covered your legal obligations. Join the SEA Professional Advisors - Penningtons Manches Cooper - who will lead this session and share their insights with you. Review of a standard contract and the details
- Understanding of what is and is not expected/required
- Pointers for legal compliance in the commercial world of schools
Preparation time: 2 hours
Course duration: 4 hours
Cost: £150 members, £180 non members
Additional £50
Employment and staffing tips for enterprise in schoolsJoin our employment law experts, Penningtons Manches Cooper for a 2 hour session covering key staffing issues that enterprise associations will face in the independent school sector. This includes top practical tips and a review of training needs, contracts of employment, code of conduct for staff and other policies and the legal employment framework. Course duration: 2 hours
Cost: £75 members, £125 non members
Additional £40
FilmingEver wondered how to manage a film shoot, what to charge, how to handle a recce or how to get your school’s buy-in for filming?
Now is your chance. Run by Adele Greaves, Director of Operations at Mill Hill School, there is nothing Adele doesn’t know about filming.
Bring along a photographic portfolio of your school and Adele will share her thoughts on your location opportunities.
- How to get started
- Filming contract review
- Location agent recommendations
- Logistics’ planning
- Insight into your school’s filming potential.
Preparation time: 2 hours
Course duration: 2 hours
Cost: £150 members, £180 non members
Additional £50
Health and Safety Considerations for EnterpriseThis course is designed specifically for enterprise managers in schools, equipping them with the knowledge and skills needed to foster a safe and secure working environment. Hosted by JTN Training Ltd with Berkhamsted School. Covering key principles and regulations, participants will gain insights into risk assessment, documentation, and emergency preparedness tailored to school settingsPreparation time: 2 hours
Course duration: 2 hours
Cost: £150 members, £180 non members
Additional £50
Safer Recruitment Recruiting for commercial teams under KCSIE regulations. Trainer Jane Bee Safeguarding. Certified for 3 years. Course duration: 4 hours
Cost: £150 members, £180 non members
Additional £50
Safeguarding for commercial events Your safeguarding culture is only as strong as your weakest link. Where does your responsibility for safeguarding begin and end in terms of your commercial activities? Is it good enough to simply understand the lessors’ DBS status? While safeguarding is certainly the lessor’s duty, it is your responsibility to satisfy yourself that those using your property have safeguarding in place and that risks are identified and minimised. What are the questions you need to ask in order to do this for each of your lettings? This safeguarding seminar is vital for anyone managing a commercial portfolio. It highlights the systems that need to be in place, identifies common risks and pitfalls and how you night mitigate these to ensure that your lettings are as safe as they can be.

The seminar includes:

- A walk through the new SEA Safeguarding Framework for Enterprise
- Clear understanding of the boundaries between your responsibility and that of any lessees
- A review and understanding of your responsibilities
Course duration: 4 hours
Cost: £150 members, £180 non members
Additional £50
Safeguarding training for DSLsThis course provides relevant and detailed training which includes all aspects of safeguarding required for a DSL in a school. Hosted by Jane Bee Safeguarding. The course is certified and split into 3 modules covering everything required in order to undertake the role and to provide an understanding of the importance of multi-agency working for schools in order to protect children and adults.Course duration: 6.5 hours
Cost: £180 members, £280 non members
VAT and commercial considerations for enterpriseA SEA Training Seminar hosted by John Foskett and Richard Holm, Partners at RSM UK Management.Covers VAT and Direct Tax relevant to commercial enterprise. Course duration: 4 hours
Cost: £150 members, £180 non members
Additional £50

Please click HERE for further information and to view the Events Calendar for dates of training.

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Topic Overview Outcomes Date
Marketing Do you know who your target market is?  How to reach them?  What brand you could/should use?  How to gain meaningful share of voice within your school’s social media programme?
If you’d like answers to any of the above questions and a view on how best to market your commercial opportunities, you should attend this course.
Your pre-work will be school-specific and enable the course leader to share their insights with you.
  • Branding recommendations
  • Marketing and Marketing Communication planning
  • Resource planning
  • Targets and measurement
  • Social media scheduling
24th January 2023

Preparation time: 4 hours
Course duration: 4 hours

Filming Ever wondered how to manage a film shoot, what to charge, how to handle a recce or how to get your school’s buy-in for filming?
Now is your chance.  Run by Adele Greaves, Director of Operations at Mill Hill School, there is nothing Adele doesn’t know about filming.
Bring along a photographic portfolio of your school and Adele will share her thoughts on your location opportunities.
  • How to get started
  • Filming contract review
  • Location agent recommendations
  • Logistics’ planning
  • Insight into your school’s filming potential.
8th March 2023

Preparation time: 2 hours
Course duration: 4 hours

Business planning and budgeting This workshop is designed to support you, helping you work through your own planning and budgeting process.
You’ll be given some preparation work ahead of the course and the course leader will then support you as you develop your own business plan and budget to meet your school’s specific requirements.
  • Tailored budget in flexible Excel format
  • Overview business plan
  • Guidance on lettings’ rates
  • Identification of school-specific opportunities
TBC

Preparation time: 4 hours
Course duration: 4 hours

Commercial Partnerships Have you developed commercial partnerships, which maximise your school’s opportunities?
Do you know where to look to find the best commercial partner opportunities and how to put in place effective partnership agreements?
If you are looking to support your school’s USP’s by building strong aligned commercial partnerships, which add value and generate revenues for your school, this course is ideal.
Your pre-work will be school-specific and enable the course leader to share their insights with you.
  • Commercial partnership agreement framework
  • Opportunity overview
  • Partner overview
  • Measurement criteria
TBC

Preparation time: 4 hours
Course duration: 4 hours

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