Branding & marketing enterprise in schools

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Branding & marketing enterprise in schools

How carefully have you considered your school’s enterprise/commercial branding and positioning? How well does it sit with your school’s brand? Do you know who your target market is? How to reach them? How you might gain meaningful share of voice with your marketing communications? If you’d like answers to any of the above questions and a view on how best to market your commercial opportunities, you should attend this course.

Your pre-work will be school-specific and enable the course leader to share their insights with you.

Branding considerations and recommendations
Working with your school’s marketing team
Marketing and marketing communication planning
Resource planning

Subject: Branding & marketing enterprise in schools

Date: Wed, 8 May, 2024

Time: 10am - 2pm

Location: Virtual

Cost: £150 Members, £250 Non-Members (additional £50 per person) All prices are excluding VAT.

Commercial activity in schools has never been more important than it is now. I am delighted to be able to turn to my colleagues in the SEA when I’m considering a new venture or just wanting to have a sounding board.

Nina Hunt, Business & International Director, The King’s School, Canterbury
Membership of the SEA has really supported me in my journey at Sherborne school. Just being able to pick up a phone and get some advice from an expert on a specific subject has been invaluable.

Rebecca Fallon, Events Manager, Sherborne School
The launch of the Sports Chapter at Tonbridge School Centre in March was an important milestone – I look forward to networking with many colleagues around the country who run equally unique school sports centres. Sharing issues and opportunities while providing solutions to industry challenges, make this an exciting prospect.

Alex Lloyd, Manager, Tonbridge School Centre
We’ve been so fortunate to be able to host in-person events again at the SEA. Whilst our online offer is excellent, nothing beats meeting and chatting to colleagues in-person at a different school each time and seeing how someone else approaches things. I travel from South Devon every time but never regret making the effort.

Bob Panayides, Commercial Manager, Mount Kelly
Active professional networking is vital to our commercial activities. The SEA brings people together and builds long-term relationships as well as a good level of trust and support over time. The biggest advantages of being a SEA member are to get fresh ideas, strengthen business connections, raise your profile in your own school environment, gain more knowledge and most importantly get advice and support.

Marina Kilaniotis, Head of Commercial, Highgate School.
I return to the office after every one of the SEA events that I attend and immediately refer to my notes, implementing something new or developmental in my department.

Hannah Dwyer, Head of Commercial, Cheltenham Ladies’ College