How to use organic social media

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Emma is Director of Attenger Digital, a Social Media and Digital Marketing Agency specialising in the independent schools sector. She has 8 years of experience working in education marketing for state and independent education organisations in the UK and around the globe.
She combines her in depth knowledge of the education sector, her experience of results-driven digital and social media marketing, with her experience of commercial marketing, to deliver this course dedicated to supporting the Commercial marketing goals of independent schools.

Organic Social Media:

What is Social Media Marketing?
How to Choose the right social media channels
Setting up your Channels
Creating the ‘right’ content
Top tips for successful social media marketing
Lead generation, tracking & reporting
Tips for maintaining brand identity & working with marketing and admissions colleagues
Time-saving, practical tips

Trainer – Emma Fell – Social Media & Digital Marketing for Schools & Education Businesses, Attenger Digital

Subject: How to use Organic Social Media to Market your School's Commercial Offerings

Date: Wed, 7 May, 2025

Time: 10am - 2pm

Location: Virtual - once booked on a Zoom link will be sent via email before the event.

Cost: £150 Members, £250 Non-Members (additional £50 per person) All prices are excluding VAT.

Book now

I return to the office after every one of the SEA events that I attend and immediately refer to my notes, implementing something new or developmental in my department.

Hannah Dwyer, Head of Commercial, Cheltenham Ladies’ College
Commercial activity in schools has never been more important than it is now. I am delighted to be able to turn to my colleagues in the SEA when I’m considering a new venture or just wanting to have a sounding board.

Nina Hunt, Business & International Director, The King’s School, Canterbury
Membership of the SEA has really supported me in my journey at Sherborne school. Just being able to pick up a phone and get some advice from an expert on a specific subject has been invaluable.

Rebecca Fallon, Events Manager, Sherborne School
The launch of the Sports Chapter at Tonbridge School Centre in March was an important milestone – I look forward to networking with many colleagues around the country who run equally unique school sports centres. Sharing issues and opportunities while providing solutions to industry challenges, make this an exciting prospect.

Alex Lloyd, Manager, Tonbridge School Centre
We’ve been so fortunate to be able to host in-person events again at the SEA. Whilst our online offer is excellent, nothing beats meeting and chatting to colleagues in-person at a different school each time and seeing how someone else approaches things. I travel from South Devon every time but never regret making the effort.

Bob Panayides, Commercial Manager, Mount Kelly
Active professional networking is vital to our commercial activities. The SEA brings people together and builds long-term relationships as well as a good level of trust and support over time. The biggest advantages of being a SEA member are to get fresh ideas, strengthen business connections, raise your profile in your own school environment, gain more knowledge and most importantly get advice and support.

Marina Kilaniotis, Head of Commercial, Highgate School.