Paid social media advertising for enterprises

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Join Emma Fell from Attenger Digital to understand how to maximise and effectively use paid social media advertising – essential for all those promoting your organisation and events via social media platforms.

Paid Social:

1. What exactly is an ‘ad’ (and what it is not) & Key Social Media Ads Platforms to use

2. How to take your offering to market using ads successfully, including reaching your target audience, creating an effective ad, reporting on results and ROI

3. Lead generation, tracking and reporting on your ad campaign success

4. What makes a successful ad (metrics to measure & measuring ROI)

5. Keeping ad costs low (inc working with marketing)

7. Top Tips for ads success/key reasons ads fail

Subject: Paid social media advertising for enterprises

Date: Thu, 13 Nov, 2025

Time: 10am - 12pm

Location: Virtual - once booked on a Zoom link will be sent via email before the event.

Cost: £125 Members, £200 Non-Members (additional £50 per person) All prices are excluding VAT.

Active professional networking is vital to our commercial activities. The SEA brings people together and builds long-term relationships as well as a good level of trust and support over time. The biggest advantages of being a SEA member are to get fresh ideas, strengthen business connections, raise your profile in your own school environment, gain more knowledge and most importantly get advice and support.

Marina Kilaniotis, Head of Commercial, Highgate School.
In the short period of time that we have been a member of SEA its already proving invaluable. The courses are excellent and also very inspiring to see the potential our Enterprises has when listening to schools already very well established.

Kizzy Hazlewood, Events and Venue Officer, Kimbolton School
The challenges and opportunities around generating commercial income within a school setting are unique – and without the SEA, we wouldn’t have the same level of organised peer support to share experiences, explore new perspectives, exchange best practice, and to encourage one another. The SEA adds real value year-round.

Oliver Watkins, Co-Commercial Director, Alleyn's School
The recent SEA Advisory meeting, the first I've attended, was great and exactly the sort of level and collegiate feel I hoped for.

Julie thomson, Commercial Manager, Yarrells Preparatory School
I return to the office after every one of the SEA events that I attend and immediately refer to my notes, implementing something new or developmental in my department.

Hannah Dwyer, Head of Commercial, Cheltenham Ladies’ College
The launch of the Sports Chapter was an important milestone – I look forward to networking with many colleagues around the country who run equally unique school sports centres. Sharing issues and opportunities while providing solutions to industry challenges, make this an exciting prospect.

Alex Lloyd, Manager, Tonbridge School Centre