AGBIS webinar

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Speakers: Dorothy McLaren, CEO, SEA; Joe Spence, CEO of the School Partnership Alliance (S.P.A) and former Master of Dulwich College; Lou Bennett, CEO, IDPE; and Tory Gillingham, CEO, AMCIS

This insightful webinar will help governors to answer:

How can independent schools generate new and diverse income streams while staying true to their core educational mission?
What role does the marketing team play in supporting enterprise, partnerships, and development, alongside its primary focus on pupil recruitment?
How can schools strengthen relationships beyond their gates to create mutually beneficial partnerships and enhance their reputation?
What is the governor’s role in shaping the school’s commercial strategy, ensuring long-term sustainability and guiding adaptation in an evolving educational landscape?

Subject: Essential Business: marketing, development, enterprise and partnerships in independent schools in the 2020s

Date: Thu, 19 Jun, 2025

Time: 2-3pm

Location: Zoom

Cost: £60

I return to the office after every one of the SEA events that I attend and immediately refer to my notes, implementing something new or developmental in my department.

Hannah Dwyer, Head of Commercial, Cheltenham Ladies’ College
We’ve been so fortunate to be able to host in-person events again at the SEA. Whilst our online offer is excellent, nothing beats meeting and chatting to colleagues in-person at a different school each time and seeing how someone else approaches things. I travel from South Devon every time but never regret making the effort.

Bob Panayides, Commercial Manager, Mount Kelly
Membership of the SEA has really supported me in my journey at Sherborne school. Just being able to pick up a phone and get some advice from an expert on a specific subject has been invaluable.

Rebecca Fallon, Events Manager, Sherborne School
In the short period of time that we have been a member of SEA its already proving invaluable. The courses are excellent and also very inspiring to see the potential our Enterprises has when listening to schools already very well established.

Kizzy Hazlewood, Events and Venue Officer, Kimbolton School
Active professional networking is vital to our commercial activities. The SEA brings people together and builds long-term relationships as well as a good level of trust and support over time. The biggest advantages of being a SEA member are to get fresh ideas, strengthen business connections, raise your profile in your own school environment, gain more knowledge and most importantly get advice and support.

Marina Kilaniotis, Head of Commercial, Highgate School.
The challenges and opportunities around generating commercial income within a school setting are unique – and without the SEA, we wouldn’t have the same level of organised peer support to share experiences, explore new perspectives, exchange best practice, and to encourage one another. The SEA adds real value year-round.

Oliver Watkins, Co-Commercial Director, Alleyn's School
The launch of the Sports Chapter at Tonbridge School Centre in March was an important milestone – I look forward to networking with many colleagues around the country who run equally unique school sports centres. Sharing issues and opportunities while providing solutions to industry challenges, make this an exciting prospect.

Alex Lloyd, Manager, Tonbridge School Centre