SEA Annual Conference & Exhibition – Berkhamsted School

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The Conference will be open from 4pm on Monday 7th April, with the dinner on the first night. The main conference day will be on 8th April. Boarding accommodation at the school is available (bedding is provided, NO towels or locks on the doors). Please note: there are 24 ensuite rooms available which will be allocated on a first come, first served basis when booking. All others will have shared bathrooms.

The agenda will be out shortly.

To pay by invoice, please use the code SEAINV at checkout. Many thanks.

Other accommodation:

Walking distance to site – approx. 5 minutes

https://www.kingsarmsberkhamsted.co.uk/

https://www.thepennyfarthingberkhamsted.co.uk/

Driving distance to site – approx. 5 minutes

Premier Inn – Hemel Hempstead West

https://www.premierinn.com/gb/en/hotels/england/hertfordshire/hemel-hempstead/hemel-hempstead-west.html?cid=GLBC_HEMMTI

Subject: Putting strategy into practice: case studies from the best of the best

Date: Mon, 7 Apr, 2025

Time: 4pm on 7th April - 5pm on 8th April.

Location: Berkhamsted School , Hertfordshire HP4 2BB

Cost: £320 plus VAT (SEA members only) Boarding per night £50 plus VAT. To pay by invoice, please use the code SEAINV at checkout.

Book now

I return to the office after every one of the SEA events that I attend and immediately refer to my notes, implementing something new or developmental in my department.

Hannah Dwyer, Head of Commercial, Cheltenham Ladies’ College
Active professional networking is vital to our commercial activities. The SEA brings people together and builds long-term relationships as well as a good level of trust and support over time. The biggest advantages of being a SEA member are to get fresh ideas, strengthen business connections, raise your profile in your own school environment, gain more knowledge and most importantly get advice and support.

Marina Kilaniotis, Head of Commercial, Highgate School.
Commercial activity in schools has never been more important than it is now. I am delighted to be able to turn to my colleagues in the SEA when I’m considering a new venture or just wanting to have a sounding board.

Nina Hunt, Business & International Director, The King’s School, Canterbury
We’ve been so fortunate to be able to host in-person events again at the SEA. Whilst our online offer is excellent, nothing beats meeting and chatting to colleagues in-person at a different school each time and seeing how someone else approaches things. I travel from South Devon every time but never regret making the effort.

Bob Panayides, Commercial Manager, Mount Kelly
Membership of the SEA has really supported me in my journey at Sherborne school. Just being able to pick up a phone and get some advice from an expert on a specific subject has been invaluable.

Rebecca Fallon, Events Manager, Sherborne School
The launch of the Sports Chapter at Tonbridge School Centre in March was an important milestone – I look forward to networking with many colleagues around the country who run equally unique school sports centres. Sharing issues and opportunities while providing solutions to industry challenges, make this an exciting prospect.

Alex Lloyd, Manager, Tonbridge School Centre